This Boring Headline...

An amusing article from today's New York Times talks about the need to write straightforward headlines for readers who see only the headline on blogs, or in RSS feeds -- or for that matter in news lists on your home page.

"Part of the craft of journalism for more than a century has been to think up clever titles and headlines, and Google comes along and says, 'The heck with that,'" says a VP for new media at Stockton's northern neighbor, the Sacramento Bee.

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