An amusing article from today's New York Times talks about the need to write straightforward headlines for readers who see only the headline on blogs, or in RSS feeds -- or for that matter in news lists on your home page.
"Part of the craft of journalism for more than a century has been to think up clever titles and headlines, and Google comes along and says, 'The heck with that,'" says a VP for new media at Stockton's northern neighbor, the Sacramento Bee.
Woman with gun thwarted drug-addicted thief
15 years ago
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