I just noticed that Daily Candy on Friday inserted a poll into its e-mails. Perhaps they did it sooner than that. There are days when I tend to delete the e-mails in the interest of time.

Point being that I recommend inserting poll questions into your Lyris templates, if you're not already. It's a great way to fold an additional call to action into the sometimes humdrum daily headlines e-mail. The whole idea of the e-mail newsletters is to entice clicks from people who might not otherwise visit that day. A poll -- especially an irreverant one such as what Daily Candy offered on Friday in it's Boston edition -- could be just the trick.

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