Plug your blog into Facebook

While spending some time with Deb Cram at Seacoast Media Group yesterday, I walked her through how to plug her smgphoto Twitter feed into her Facebook profile. I realized later that we have many bloggers -- and a few Tweeters -- around Ottaway that also have Facebook accounts who could benefit from the same tutorial.

At the very least, it will help you share your blog with friends and family in addition to anyone else you're connected with on the social network.

Here are the steps to follow (Note to those reading this via the e-mail post to our onlineeditors listserv: You'll want to click through to the Ottaway Online Editors blog to see the screenshots embedded in this post):

1. First, grab the URL for your blog's RSS feed. In the case of our Mzinga blogging platform, there is an XML button at the bottom of each blog's entry page from which you can grab the URL. Right-click on it and in Firefox select "Copy Link Location," or in IE select "Copy Shortcut:"
   
2. After logging into Facebook, choose Notes from the Applications toolbar:
   
3. Once at the Notes page, click on the link to "Import a blog" under the heading "Notes Settings:"
   
4. Paste your feed URL into the "Web URL" text field, and click the square box to affirm to Facebook that you have the right to post the feed. Finally, click the "Start Importing" button:
   
5. Voila! Instant RSS success!
   

There are other, more elaborate ways to accomplish the same goal, especially if you are active on Twitter. You can create a Twitterfeed account, and plug that same RSS feed into Twitterfeed so it will update your Twitter followers when you post a new item. In turn you can add the Twitter application to your Facebook profile, and allow it to update your Facebook status every time there is a new item posted to Twitter.

But if you're not yet feeling that adventurous, just sync up your Facebook Notes with your blog feed, and you'll be on your way to being a practitioner of viral marketing and content distribution.

xFruits aren't ripe yet

Just a quick update on my weekend experiment with xFruits: Though I did successfully mash the feeds and republish content from other feeds to my personal blog, it did not turn out to be an automated result. I still needed to manually update my xFruits settings to get things to flow from feed to blog. The API that facilitates the republication does not appear to be "always on" -- at least not the way xFruits interacts with it.

Witness my post on CommuterDaddy, which I have purposefully not pushed through manually to see how long it takes to jump automatically from the feed through the API, if it does at all. Some of the comments on the xFruits blog seem to indicate it happened weekly for some early adopters. Of course, that would not be nearly frequent enough for our purposes.

More to come....

May I be alerted when a story is updated?

As I was checking out this story from recordonline.com this afternoon (received via HVMG's Twitter profile... thanks, HVMG!), it occurred to me that there was no way -- short of revisiting the Web site or keeping the page open so I could refresh it periodically -- to stay updated on the story in an automated, user-friendly way.

Thinking out loud (well, virtually out loud) here, but as a user I'd love to opt into an alert when an ongoing story I've caught in midstream is updated. Ideally I could choose from either e-mail, IM or text alert options, and maybe even an RSS feed specific to that story that I could quickly subscribe to it in my Google Reader.

It would function in much the same way as when you receive e-mail when your blog posts have received comments, or when your posts on forums have received follow-up comments.

I've not seen this functionality anywhere. Have you?

Kapler's corner -- Gabe Kapler offers his thoughts on the Red Sox in the playoffs - Boston.com

Nice idea, Boston.com: Kapler's corner -- Gabe Kapler offers his thoughts on the Red Sox in the playoffs - Boston.com. There's some nice inside-baseball (pardon the pun) stuff in there that only someone like Kapler could provide. Love that!

One nitpicky critique: Where's the RSS feed? How can I subscribe to the blog in my RSS reader, where I consume most of my blog-like interests, if you don't allow my Firefox to automatically detect the feed in the page, nor offer me an RSS link somewhere in the sidelines of the blog? Or how can I add it to Facebook? Or my iGoogle? You know... the platforms where I spend a significant portion of my online time these days?

For what it's worth, the feed is not available on their sports RSS page either.

Maybe my standards are too high, and I'm too much of a stickler for these details. I suppose it's nice to know we're not alone in trying to corral the basics. Boston.com has some basics to tackle, too.

Feeds: How Much Can You Eat? [ClickZ Internet Marketing Solutions for Marketers]

Feeds: How Much Can You Eat?: I'm with Kristin Darguzas of ParentDish, who was surprised to hear that 120 is a “managable” number of RSS feeds.

I just checked my Google Reader, and I'm at 130. That's after trimming a few real estate ones that I had added earlier this year for product research, but really wasn't reading. There's likely more than a few others I can cull from the list.

I have many sports-related ones (Gregg Easterbrook, Peter King) that I love but seem to rarely make the time to read. I create the same conundrum for myself with books, too. Like last night, for example, I sacrificed my before-bed reading time to spend more time catching up on some blog reading (thanks for the insights, Howard Owens).

No wonder a study is saying we've reached a saturation point with media.

Therein lies our challenge. Tom Heslin, my former colleague in Providence, describes it as competing for media time. I've borrowed the phrase from him frequently since. I conjured up a calculation last year to show local newspaper Web sites were at the time 1/33rd of an ever expanding media landscape. Stop if you've seen me write this or heard me say this before, but success with growing our portion of a person's media time is rooted in reaching that person on the platform he or she prefers -- rather than hoping to draw them to us more than twice a week.

The good news is the expansion of our RSS feeds to comprise all content categories -- not just our top level categories of News, Sports, etc. -- is already in progress, and is one means by which we can gain a greater share of users' media time. That expansion will also enable several other distribution programs moving forward.