Feeds: How Much Can You Eat? [ClickZ Internet Marketing Solutions for Marketers]

Feeds: How Much Can You Eat?: I'm with Kristin Darguzas of ParentDish, who was surprised to hear that 120 is a “managable” number of RSS feeds.

I just checked my Google Reader, and I'm at 130. That's after trimming a few real estate ones that I had added earlier this year for product research, but really wasn't reading. There's likely more than a few others I can cull from the list.

I have many sports-related ones (Gregg Easterbrook, Peter King) that I love but seem to rarely make the time to read. I create the same conundrum for myself with books, too. Like last night, for example, I sacrificed my before-bed reading time to spend more time catching up on some blog reading (thanks for the insights, Howard Owens).

No wonder a study is saying we've reached a saturation point with media.

Therein lies our challenge. Tom Heslin, my former colleague in Providence, describes it as competing for media time. I've borrowed the phrase from him frequently since. I conjured up a calculation last year to show local newspaper Web sites were at the time 1/33rd of an ever expanding media landscape. Stop if you've seen me write this or heard me say this before, but success with growing our portion of a person's media time is rooted in reaching that person on the platform he or she prefers -- rather than hoping to draw them to us more than twice a week.

The good news is the expansion of our RSS feeds to comprise all content categories -- not just our top level categories of News, Sports, etc. -- is already in progress, and is one means by which we can gain a greater share of users' media time. That expansion will also enable several other distribution programs moving forward.