Toot Your Own Horn, Why Don'tcha

So for those of you who didn’t see it, earlier last week Hudson Valley joined Cape Cod in getting their work recognized in an Editor & Publisher column.

On Tuesday, Pauline Millard, online editor at E&P (who I’ve written about previously), wrote about the newspapers online bridge database project. Millard used the project to discuss the ongoing coverage of the Minneapolis bridge collapse.

By now, you may be asking yourself ‘hey, how do I get some of that sweet coverage?’ And if you’re not asking yourself that question, let me tell you, you should be. Because while there is no guarantee that it will work, it doesn’t take much to get the ball rolling.

Start by introducing yourself. As you will see in the piece on Hudson Valley, I’m quoted. Now that wasn’t my intention from the outset – I’ve been quoted enough in my life already -- but rather was a result of my being one to approach Pauline in the first place about the project.

All I did was send her a brief e-mail drawing her attention to the project (including relevant links) and explaining why I thought she might find it of value – in this case, an example of how you don’t need a 12-person Computer Assisted Reporting team to do high quality CAR projects.

I then made sure to stay in touch with her, as she emailed me throughout the day with various questions and comments. In some cases I had the answers and in others, I called on people at Hudson Valley to provide the relevant information. And finally, when she said the project would be the topic of her column, I made sure to send her a nice little thank you note.

Now it’s true that a piece in E&P is not like Fark or Drudge and does not result in a large number of visitors, but a piece in E&P or in Romenesko, brings industry attention and the admiration of your colleagues, if nothing else, it’s sure nice to be recognized once in a while.

So next time, give it your own shot, hey you never know just who might write about the hard work you do?

Pauline Millard pmillard@editorandpublisher.com

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