User-generated product development

Full credit goes to my wife, Brandy, for pointing me in this direction: Vineyard Vines Custom Department.

Submit your design, and Vineyard Vines will apply it to their products. Sure, you have to order a minimum quantity, but I still love the concept.

The possibilities for similar application to our products is endless:

  • Have readers design their own print page from photos they've submitted.

  • Cape Cod has Gulliver (befriend him on Facebook!). How about if you have readers design your mascot -- and then turn him or her into an online and marketing personality?

  • Run some user-submitted stories in the paper.

  • Solicit blog ideas from readers.

What are some of your ideas?

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