Full credit goes to my wife, Brandy, for pointing me in this direction: Vineyard Vines Custom Department.
Submit your design, and Vineyard Vines will apply it to their products. Sure, you have to order a minimum quantity, but I still love the concept.
The possibilities for similar application to our products is endless:
- Have readers design their own print page from photos they've submitted.
- Cape Cod has Gulliver (befriend him on Facebook!). How about if you have readers design your mascot -- and then turn him or her into an online and marketing personality?
- Run some user-submitted stories in the paper.
- Solicit blog ideas from readers.
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