SeattlePI.com Buzzworthy - Departing from dayparts

Spied on Lost Remote. I've not yet seen the buzz elsewhere on this, but I can predict the knee-jerk reaction will be to proclaim "Death to Dayparting!"

Lost in the translation will likely be these two key phrases:

  • "...we can't be all things to all people all the time." (This gets back to the product development notion I introduced last week: Design a suitcase for a flight attendant, and you'll likely meet the needs of a much greater population. Likewise, design a local news and information site for your local news and information consumer.)

  • "We'll still change the content mix on the home page constantly...." (Have to. It's the key to turning the once-a-day consumer into a devotee of the site. Draw the eyeballs with frequency. Keep them with stickiness.)

1 comment:

Anonymous said...

I have to say I am very disappointed to see seattlepi get away from dayparting.....I was always very impressed with the way they went about it. They were the daypart leader at the time when it was big.

I don't think it's time yet to give up on it completely yet though. I really think there is still value in dayparting.