I can't get enough of Varsity845's Smashmouth Awards. Please, if you haven't seen it yet, head on over and cast your vote for your favorite plays while watching some pretty entertaining video (if you like football, of course).
I know I gave this pretty high praise during the weekly online editors call on Monday, but for those outside this blog's primary audience who do not attend that call, please allow me to share with you what I sent to Jennifer Saba, Shawn Moynihan and company at Editor & Publisher earlier today to create some more industry awareness around this extension of Varisty845:
The folks at our Hudson Valley Media Group in Middletown, NY, have put together a pretty compelling feature that is the next generation of their award-winning Varsity845 product. It's very entertaining to watch the clips, and the voting element, of course, is a great way to engage the audience and truly involve them in the event.
Even better from an operational point of view was at the project's base was a library of video clips we already had, leveraging the season-long hard work that went into capturing as much video footage as they did of area football games throughout the fall.
In the first week, it generated nearly 30,000 page views, which I always use as my monthly baramoter of whether a project was worth doing. I think the audience has shown us this one was worth the effort.
UPDATE: Thanks, Jennifer Saba, for the pickup and the praise.
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