Back in my projo.com days, Managing Editor for New Media Tom Heslin coined a phrase for on-site promotion that became our mantra in the last year of working together.
"Pimp that sh*t!"
We quickly shortened it to PTS, to make it a bit more professional in mixed company, and said it to each other with a wink and a nod during almost every meeting in which we were discussing what of our new efforts should get home-page promotion.
I was reminded of PTS as I was conversing with Yoni Greenbaum via IM today. One conversation was about Year in Review features I was encountering, both on Ottaway sites and elsewhere. In particular, I was touting an effort by our SouthCoastToday crew.
Straight from Google Talk:
Yoni: I don't see the year in review package on their homepage...
Sean: Under their special reports menu? (It was in the lead position yesterday afternoon)Yoni: nah, all I see if their men and women of the year package.Sean: Oy. I'll dig the link out of my history....Yoni: found it through their search
Again, straight from Google Talk:
Sean: OK, that Ledger holiday lights mashup? Am I missing something, or is not linked from anywhere on their main site?Yoni: nopeSean: By searching Google, I found this: http://whatsnewonline.theledger.com/default.asp?item=717201I feel a blog post coming on....
What the Google Talk thread doesn't tell you is that I hunted -- I mean, really hunted -- through TheLedger's local news, community, multimedia, interactives and other pages to find how the map was presented or linked. I couldn't even surface via their internal site search. I had to go outside to Google, and come back in, and I still am unclear on exactly how they integrated it on their site, or even promoted it, when the feature was launched.
No user is going to go through the lengths I did to find your cool stuff. It's a disservice to your staff not to showcase their hard work. It's a disservice to the reader to have that kind of utility or interesting content, and hide it under a bushel.
PTS, baby. PTS!