Breaking news alerts: What NOT to do

Check out the washingtonpost.com e-mail I just received, appended below. I am mystified at how even major news organizations don't seem to get breaking news e-mail alerts right.
What's the news conference about? Why should I care? More importantly, why should I drop everything I am trying to get done before my holiday vacation to pay attention to what is happening on washingtonpost.com? Is it breaking news simply because Bush IS holding a press conference? Maybe so, but how am I supposed to know that from what I've been sent? If that's the news hook, tell me! Give me something more than the president is going to hold a news conference. So what?
I am not clicking through to find out more. I have not been made to care enough to pay attention. I am almost tempted to unsubscribe....

From: washingtonpost.com [mailto:newsletter@letters.washingtonpost.com]
Sent: Thursday, December 20, 2007 9:46 AM
To: Polay, Sean
Subject: News Alert: VIDEO: President Bush to Hold News Conference

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News Alert 8:20 a.m. ET Thursday, December 20, 2007
VIDEO: President Bush to Hold News Conference
President Bush plans to hold a White House news conference at 10:00 a.m. ET. To view live streaming video of this event on the Web, go to http://www.washingtonpost.com/postlive1.

For more information, visit washingtonpost.com

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