So it appears that the business world is starting to realize that a press releases doesn't have to simply be a piece of paper or e-mail and a few posed photos.
Ford Motor Company recently announced the 2008 Ford Focus with what might just be the very first Social Media press release. In addition to the traditional text release:
And much, much more.
I think it is worth noting that this is FORD, not the most forward-thinking company out there and one that has been struggling financially. To me this effort indicates their recognition that there is now more then one way to get your message out; that you need to maximize your distribution; that what worked before won't work now. Is it selling more cars? I don't know. But it does have people talking.
So what do you think?