Another Thought on YouTube

With all the talk last week about YouTube, copyright, credibility and impact I thought it was interesting to look at how UC Berkeley was treating the site.

For those of you familiar with the University, you likely already know that it has long embraced the web, since last year it has offered podcasts of its lectures on iTunes and earlier this month it went a step further and started publishing lectures on YouTube.

At http://youtube.com/ucberkeley, you’ll find a heavily customized page that takes advantage of the functionality that comes with a “Directors Account” -- including custom items and logos. Videos on their page include tours of campus, full lectures and interviews with staff. Currently the topics of study featured include chemistry, physics and biology.

The university explained its decision to post to YouTube this way.

"UC Berkeley on YouTube will provide a public window into university life, academics, events and athletics, which will build on our rich tradition of open educational content for the larger community," said Christina Maslach, UC Berkeley's vice provost for undergraduate education in a statement.

I don’t know how they are gauging success, but these are their posted YouTube stats:

Subscribers: 4,580
Channel Views: 340,889 (the channel seems to have gone live in May)

Now obviously we’re not running colleges or universities, but I think some of that “public window” that Maslach spoke of above rings true for what we do as well.

More then anything else, I hope seeing the way UC Berkeley, the various Presidential candidates or CBS.com are turning to YouTube and using it will help you all work through some of your concerns about incorporating the site into your overall strategy.

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