Big Bang For The MySpace Ad Buck - Forbes.com

OK huge caveat emptor here: A study conducted by News Corp. shows that setting up MySpace profiles can be a highly cost-efficient marketing method.

Of course the MySpace owner would say that. I'll be interested to see if minds more capable than mine challenge their math.

Even without the math to back it up, however, I'd believe it. How could word-of-mouth buzz generated in a medium -- with as substantial a mass audience as MySpace claims -- not have a positive impact for mass marketers?

Ergo, how can it not help you?

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