Wired News: Italy Hails Laundry Text Alerts

In doing some research today, I came across this Sept. item from Wired: Italy Hails Laundry Text Alerts

Julien Buratto and Davide Bongianni..., a project manager and graphic designer respectively at a Milan web company, have launched a website called stendibiancheria.net (Italian for "hang out the laundry") that pairs a mathematical formula with forecasts from weather.com to arrive at a "laundry index."

In late August, just in time for the meteorological uncertainties of fall, they added a free text-messaging service so users know when it's time to high-tail it home and pull in the clothes. About 600 subscribers have signed up so far.
CLearly filling a void in Milan "Jobs to be Done."

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