MySpace as a viral marketing tool

As a follow-up to this week's discussion regarding MySpace and other places we need to be playing...

I noticed on my MySpace page today that my "friends" Go! in Middletown and 209 Music in Stockton added blog posts in the last couple of days to their page. Because I have added them as my friends, I see their new material on my personal dashboard:

Voila! Content distribution in MySpace.

I'm guessing that we should add a session like "How to Create a MySpace page and Ways to Use It" to yesterday's brainstorm notes from the Online Editors' conference?

One of the sessions that got cut at the last minute from this week's conference was Ken and I talking about Web 2.0 and how to leverage others' technologies for marketing and content purposes. We talked about it some (YouTube players in story pages, for example), but I'll also hang onto that as an idea for an upcoming conference call/WebEx session.

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