Jay Small's blog post today regarding brands and Wikipedia -- and he was riffing on a post by Steve Rubel -- got me wondering: How many of our brands are represented on Wikipedia? Is the information accurate?
Check out the Pocono Record entry. Scroll down a bit... Holy loads of detail, Batman! The Cape Cod Times, on the other hand, has a sparse entry -- and 2004 circulation numbers. The entry about New Bedford is sparser still.
Piggy back that to a conversation that I had with Patrick Mullen last week: When we create geographic or topic-specific landing pages, should we add ourselves as related links in Wikipedia?
Rhetorical question, of course. That should be part of the landing page creation workflow, and we should make that #19 on the list of 9 Ways for Newspapers to Improve Their Websites... I say 19 because Todd Zeigler added to his list based on reader feedback.
I just added three external links to the Wikipedia entry for Nantucket. Took me eight minutes, and only took that long because it was my first time poking around under the hood. Won't take most more than a minute or two to add a landing page link to the Wikipedia entry or entries that make the most contextual sense. Meanwhile, I'll let you know how the Wikipedia referrals to the Nantucket sites go.

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