FW: obit guest books - traffic driver

And another belated one.... This was shared with the editors during their conference in June, and many instantly gravitated to the idea. In fact, Medford had a triple-fatal accident  during  that conference, and utilized the Legacy guest books as part of their online packaging.

 

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From: Patrick Mullen [mailto:thrmullen@gmail.com]
Sent: Monday, June 05, 2006 6:42 PM
To: alanghoff@ottaway.com
Subject: obit guest books - traffic driver

 

Andrew,

 

We always struggle with traffic deaths that involve teenagers - especially around graduation. We had a horrible accident on Friday that took the lives of three Port Jervis girls. The paper covered the story very well and we wanted to do something meaningful online. With a weekend in the way and a desire not to be perceived as 'capitalizing' on such a tragic event we decided to simply link to the Legacy.com guest books - from our index page -  for each of the teens involved.

 

Two of the guestbooks had no entries when we started this morning -- now two of them have 2 pages of entries and a third has 6 and counting. We've had over 11,000 pageviews to the guestbook section so far today (compared to 2,000/ day average) and I really believe that we provided a great sevice to the family and friends of all involved -- just wanted to pass this along.

 

Patrick