1.11.2008

Fun with photos, and engage your audience at the same time


Have you seen Photogamer?

There's a lot to like about this site/concept, and half of its beauty is its simplicity. It's essentially a blog and a Flickr group, melded into a fairly engaging social media experiment. It's highly addictive, both as a viewer and as an amateur photographer.

The concept is simple: Once a day, a photo subject is proposed via the blog. Then, those who are playing along upload their submission to their own photo account, and add the photo to the Photogamer group.

It's not a contest. It's intended simply as a medium through which amateur photographers can showcase themselves, and see how their peers tackled the same subject.

Not a photographer? Well, we already know our users love to peruse photo galleries. What better way to further engage that interest by providing them with more community photos without severely tapping your resources. Put the content expansion in the hands of your audience.

In doing the latter, you're tapping into the wide swath of users who already play in the digital photo space -- using everything from fancy, expensive SLRs to the cheapest camera phones and disposable digital point-and-shoots.

Sure, we've been soliciting user-generated photos online for years. We've even published some in the paper (we should do this more, too, by the way). Our normal m.o., though, is to ramp up the effort when there is breaking news. We need a more continuous flow, especially to foster more aggressive audience growth in those wide gaps between the really big stories.

I've been participating in Photogamer. You can follow my very amateur progress on my Flickr account (I also posted about the experience here and here on my personal blog). Come join me, and spend the rest of January on Photogamer. Then leverage the experience to create a local version for February and beyond.

You could even take Photogamer a step further and turn it into a mobile-phone-photo-based scavenger hunt for a younger audience set, for example. The possibilities are fairly limitless.

I'm sure C.C. Chapman won't mind if I transmit one of his concept's here (helping you speak outside the fishbowl in 2008, C.C.!): The goal, from an editor's perspective, should be to play on the new media playground, and gain insight and experience from the endeavor. By encouraging you to participate, I am hoping you, as my audience, will not only learn from the experience, but also have fun doing it. After all, the best way to learn anything is by doing -- and doing it continuously enough until it becomes second nature.

Then pay it all forward by having fun with your audience.

1 comment:

gfutfy said...

Day night,gold für wow the moon or on world of warcraft gold the tree,cheap wow gold Hao Jie pouring down the moonlight, as if accompanied by Xiaotu Feifei enter sweet dreams. In the dream, a dream Feifei about his sister to the moon night. Will open the door,wow gold kaufen go down the moon sister.mesos Xiaochanzouxia take is that they did not see the moon sister. At that time, anchored at the tree on the moon sister saw Xiaochan, they yelled loudly: "Feifei, Feifei, I tree, the tree, I." Xiaochan sit at the moon to his sister, who Daizhaoxiaochan came wow geld to the beautiful pond. Only, water,maple story mesos everywhere in the lush leaves and beautiful flowers.maple story items A frog squatting lotus leaf, see Xiaochan, surprised and said: "Xiaochan,wow gold farmen you can even sit on the moon. You simply It's amazing!maple story money I am sure that you are the first animals to the moon by the animal. good,wow leveling I envy you!Maple Story Accounts "Xiaotu listening, happy to smile. Then, with the moon sister Xiaotu to its home.powerlevel Only, the moon sister's home stars are everywhere. The eyes of a star a Zha Zha,world of warcraft power leveling like Xiaotu greeted the arrival of a mouth, like: "Xiaochan, Hello, we at the Moon Palace waiting for your arrival."maple story powerleveling Xiaotu listened