- The Challenge:
Craft a comprehensive guide to summer camps in your region. Use of UGC, photos, mapping, and how-to content a plus.
- The Prize:
Winner: 1 copy of Adobe Photoshop Elements for use by anyone at your location not currently enabled with a full Photoshop license (ideally for someone who regularly be cropping big barker photos).
Runner-up: $25 Dunkin Donuts (or coffee shop of your choice) gift card
- The Winning:
Staff at Campbell Hall will be asked to participate in scoring the entries, and the best score will win. I was recently a judge for the New Hampshire Internet Awards, and am going to borrow part of their scoring system. Scale is 1 to 10 across five categories, with 10 being the best. Categories are:
- Mission Accomplished: Did the guide complete the job to be done (help a parent decide on which summer camp to send their kids)?
- Content: Was it easy to read, well written and concise as well as relevant to the guide's mission? Was the content useful and engaging?
- Interactivity: Is audience participation evident, or solicited?
- Functionality: Is the guide more than a list, and easy to get around? Was a map used? Other tools?
- Overall Experience: A rating based on the interplay of all of the above.
- The Deadline:
Camp Guide must be posted on your site by close of business (5 p.m. PDT, 8 EDT), April 5, and an e-mail must be sent to firstname.lastname@example.org, declaring the guide's location.